One way or another I write pretty much every day of the year, even if it’s just a page in my diary.
When I work of course, I need to be – and am – very productive.
I’m fairly convinced that all this practice has helped me get better at what I do, but even so I’d describe my skills as workman-like rather than excellent.
Now these are maybe not the words you’d expect to hear from someone who hopes you’ll buy his book at the end of the month.
But my bigger point is that I think it’s important to be comfortable with who you are.
Who I am is an ex-advertising copywriter who, through his own struggles with depression, stumbled upon a way of supporting others with regular boosts that hopefully feel neither too patronising, nor too unrealistic.
People have told me that receiving my moodnudges is like getting emails from a friend, someone you cares and wants to gently help you, while also knowing first-hand what it’s like to deal with that damned black dog now and then.
The nudges in “Nudge Your Way To Happiness” are a little different from those you’re used to in my emails.
For a start they’re tailored in such a way that you’ll read a nudge that’s explicitly designed to relate to the way you currently feel.
They’re also accompanied by a couple of questions, which the book asks you to answer. These are designed to help you put the nudge into action.
Finally, each of the nudges is presented in the style I probably know best, taking a form which is similar to a newspaper or magazine ad, with a headline and image that aim to sum up the broad idea behind the nudge.
I think they work and in fact already have good evidence that they do from our tests last summer.
It’s taken me a long time in life to accept that I am who I am.
Not Charles Dickens.
Not Sigmund Freud.
I’m just copywriter who understands a bit about psychology.
And I want to do all I can to help as many as I can.
On the whole I’m comfortable with that.
Today perhaps you too will persuade yourself to be more accepting of who you are, because you know what?
You’re pretty unique, pretty special.