In my ad agency days it was generally sensible to conduct an analysis of ‘features, functions and benefits’ when starting work on a new brief.
Features, functions and benefits? In simple terms they’re defined as (a) what is it? (b) what does it do? and (c) why would someone want it?
An example, if you’re selling a phone, could be its caller display feature. So that’s (a) taken care of.
What does this do? Well it shows you the identity of the person who’s calling before you answer the phone, and that’s (b).
As for (c), the benefits may depend on who you are and what your situation is.
You might for example use it to avoid unwanted or unknown calls.
Or it could enable you to always pick up when the call is from someone close to you.
If you’re otherwise engaged, you could put your phone on silent but keep an eye on calls so as to either return them later or, if you believe they might be urgent, excuse yourself and answer them immediately.
Now I wonder if you could apply a similar kind of thinking to the various parts you play in life?
It’s often said that it’s good to know your true purpose, and I’m sure that – if you can – this tends to improve your overall mental wellbeing.
So let’s suppose you’re someone’s son or daughter. That’s (a).
How about your functions and benefits then? What’s your (b) and (c)? What do you do? Why would someone want that?
I’ll leave it with you, shall I?