How do you enrich the life of the people closest to you?

In my ad agency days it was generally sensible to conduct an analysis of ‘features, functions and benefits’ when starting work on a new brief.

Features, functions and benefits? In simple terms they’re defined as (a) what is it? (b) what does it do? and (c) why would someone want it?


An example, if you’re selling a phone, could be its caller display feature. So that’s (a) taken care of.

What does this do? Well it shows you the identity of the person who’s calling before you answer the phone, and that’s (b).

As for (c), the benefits may depend on who you are and what your situation is.

You might for example use it to avoid unwanted or unknown calls.

Or it could enable you to always pick up when the call is from someone close to you.

If you’re otherwise engaged, you could put your phone on silent but keep an eye on calls so as to either return them later or, if you believe they might be urgent, excuse yourself and answer them immediately.

Now I wonder if you could apply a similar kind of thinking to the various parts you play in life?

It’s often said that it’s good to know your true purpose, and I’m sure that – if you can – this tends to improve your overall mental wellbeing.

So let’s suppose you’re someone’s son or daughter. That’s (a).

How about your functions and benefits then? What’s your (b) and (c)? What do you do? Why would someone want that?

I’ll leave it with you, shall I?

3 thoughts on “How do you enrich the life of the people closest to you?

  1. I’m up against this very problem at the moment. The first of my siblings has died and everyone in my big family is hurting and some are lashing out as if looking for someone to blame. That someone happens to be me, the eldest, for an infelicity of protocol (as two of them think) which means that I have been sidelined. I do not know the date of the funeral and no one is telling me.

    Having always been the one the others looked to for advice and support I no longer have a role and am finding this very hard to cope with. I feel as though my family have cast me into outer darkness. While trying to be grateful for not having the burden of organising a funeral and sorting out a will I do wonder what my function is in this family and am feeling unloved, unwanted and not needed – obsolete. It’s very hard.

    1. Oh families can be such hard work sometimes & I do sympathise with your situation as grieving can cloud & cause erratic or odd behaviour.

      Are you able to keep connected with the family in some way so that the door is open as you & everyone else finds their way through coping with the death of a loved one? Could be a new role as peace keeper to get through?

    2. Hi Liz,
      First of all, I am very sorry you have lost a sibling. You are all going through a new phase in life and it is very difficult, and much harder when everyone seems to pull apart, what you once had, as a family.
      As Chris says families can be such hard work! Mine fell apart last year when we lost Mum. But the only thing we did do was get through the funeral etc as ‘together’ as we could, then it all went pear-shaped.
      You are bound to feel hurt and left out, isn’t there one other at least where you could find a chink…something that binds two of you, so you can get back in the fold asap? Do you at least have a nice niece or nephew you could contact, even via Facebook, to get details. At least if you get the details of the funeral director you could get some details then??
      It is such a strange and horrid time for everyone, but sometimes the ones who are left seem blind to other people’s feelings. You are ALL grieving after all.
      Karen 🙁 🙂

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