Where next with Moodnudges?


I’d like to start an important conversation today, and I’d love you to join in by commenting below.

Five and a half years ago, back in February 2010, I began writing mood-boosting emails which went out every day to members of the Moodscope site that I started with Caroline and Adrian.

In May 2013 I left Moodscope in Caroline and Adrian’s capable hands, and that October I moved to California to start a new life.

In May last year I began publishing again, this time as Moodnudges.

In the beginning, the messages went out every day, but then following feedback from readers, I scaled back to four times a week – a lot of people (although admittedly not everyone) told me that daily posts were too much to read, a problem with which I have a lot of sympathy.

Around 200 billion emails are sent worldwide every single day.

And sometimes it can seem like most of those are in your in-box, can’t it?

When I began writing again last year, I was working with Alexandra Carmichael, but a few months ago Alex realised she needed to get a proper job earning a proper salary.

So she now works as a director of an exciting biotech start-up in San Francisco called uBiome, from which you can order an analysis of your microbiome, the community of bacteria you (and we all) carry in and on our bodies.

Fascinating stuff.

Anyway, when we worked together Alex wrote some of the Moodnudges posts, but for the past few months the work has been all mine. I now work alone.

I tell you this by way of background, and also to give you some context.

Over the years my emails have had pretty good feedback from many of those who’ve received them.

In fact some readers have been with me since way back in 2010, and I’m modestly proud (if that can be a thing) of people’s kind and warm reactions.

However, I’m a little less satisfied with the failure of the list to grow.

In the interests of transparency here’s a circulation graph:

Moodnudges Circulation Growth

You’ll see that things were growing acceptably until about seven months ago, since when the readership has remained pretty static.

We currently have approximately 2,700 readers (thank you!) but it’s interesting to know that in addition to this 2,700, another 900 people have signed up but then unsubscribed.

Now I know this is not an untypical number of “unsubscribes”, but it’s made me think hard about both the flavour of the posts and their frequency.

Am I writing what people want to read?

And am I publishing posts at the right rate? Not too often, nor too infrequently?

Over the years, both with Moodscope and while working in advertising, I guess I developed a kind of sixth-sense for “content”.

Sometimes things worked and people wanted to read what I wrote.

But sometimes they didn’t.

And right now, I guess I’m questioning what people really want from Moodnudges.

Do you feel the content is compelling enough at the moment, and that all it will take to grow the list is to publicise it better? Or is there something else you’d like me to be doing?

I’m genuinely interested to know, and will particularly welcome suggestions.

Although our numbers here are relatively small, I have a strong sense that we are a fantastic community.

Whenever I’ve asked for help before, with surveys etc., I’ve invariably been knocked out by the number of people who’ve chipped in.

So I guess my main question (and sorry for taking so long to get to it) is: What can I do to deliver the kind of content that will really knock your socks off, and also persuade stacks more people to signup?

Please be very honest! I can take it.

I can’t wait to hear what people think.

Thank you so much.

115 thoughts on “Where next with Moodnudges?

  1. I think the blogs are great but sometimes too lengthy ……. messages between 50 and 150 words would be ideal , easy to read on the go …… quick to digest and memorable. Something inspirational and motivating to perhaps keep referring back to on days when a person is feeling down.

    1. Sorry to reply on the first comment but I could not see how to leave a comment other than scroll down until the end of other people’s comments.
      First, I should comment more often so I will change that.
      I am quite happy with what you are doing, and it must take a lot of work to put it together.
      I think that sometimes people will find that day’s blog useful, other times it might not particularly apply to them, but there is nothing wrong with that.
      Anyway, keep up the good work and I will try and comment more often. (Especially as I don’t need to enter a password first!)

      1. I agree that the blog might not apply to everyone every day but I enjoy reading most of them and find they usually strike a chord. I’ve always enjoyed your (Jon) blogs as they are not too long and I like the way you might refer to something ordinary in a day that I can relate to, such as a visit to a cafe, encouraging human interaction of some kind or, a park, watching animals, its not too heavy and it does usually give me a little lift. I’m sure its hard some days, for you to think of something interesting and different to write so, I don’t mind if you blog every other day, it will keep your mind ‘fresh!’
        I like that you don’t get too personal about your own issues but talk of ways to simply deal with life itself and, I really don’t like those heavy poems that some people put on moodscope, really draining.
        Hope this helps, please keep up the blog,
        thank you.

      2. Totally agree with what you wrote – and I’m the same way (rarely comment). When one of the posts really resonates with me, I usually forward it on to a friend or two who I think would find it meaningful/inspirational as well.

  2. I have absolutely no idea how to improve the emails I’m afraid. I don’t read them straight away, but I do find them nice to read. Of course they’re not always going to be relative to me, but I think they are interesting and helpful.
    I guess advertising is the answer, in different places.

  3. Fascinating stuff today John and I haven’t thought that for a while because my head is too full and so I sort of glance at your posts, realise the gist and get on (or not) with my day. You asked for brutal honesty – I think I often see where you’re going, recognise the theme and skip – I have been reading since maybe 2010, at least when I began I was in a more difficult place than now and I read every post diligently – so you have probably played a large part in my feeling better and now I don’t feel I need to read so avidly, I just sort of check to see what you have to say.
    It would be fascinating to see the nationality of your unsubscribes, at first I thought oh well he’s in America now and they just won’t have the patience to read his stuff!! Duh, it’s the Internet, showing my age probably.
    I should add that after you left I didn’t like Moodscope so much and that’s when I switched to Moodnudges. Fascinated to see the outcome of this wrinkle in your life. Hope I have helped and not hindered. Very best wishes to you.

  4. I joined Mood nudges only recently and I love it! 4 times a week seems good but it is a lot to take in. Less would be fine too. With blogs membership is never a steady rise though. Often other activities spur on membership. In fact I’ll click on the Facebook button right now!

  5. I do find your newsletters helpful at times. Im wondering if you could take it to a more scientific level. EX: im wondering how it is that one of my sisters has completely blocked out our temultuous childhood and I mean, she has no memory of anything. While the rest of us suffer from PTSD, a few undiagnosed. Its a battle somedays to shake it, while other days I visualize myself elsewhere to Get Going. I feel that whatever capability she has is a gift. My sensitivity is an onus.

  6. Hi John, I’ve been signed up for a few months now (I think) and even though I sometimes sigh because there’s a mood nudge in my inbox I keep it in there because I know it’ll do me good to read (I love your content – it really is a mood nudge) and it’ll take all of 1 min to read. When I do read it (usually within 24hours) I’m always really glad to have had it and I do forward some on from time time to those I think it will and I tell them they can subscribe.
    So for me keep doing what you’re doing, advertise it more, join up with groups who will benefit from it and get some testomonials so people can see how’s it’s an small effort big win gain.
    Thank you for mood nudges, I mean that whole heartedly. I’d say my mood is pretty good the majority of the time and I still find it valuable.

  7. I started reading your posts when you wrote for Moodscope. They really made a difference to how I felt as they were “real” as in I could feel a sense of you as a person through them and felt almost like I got to know you. When you sent the email saying you were leaving I cried. I was going to miss your email, that I would read first thing on the way to work, in a way I hadn’t imagined.
    The mood nudges emails don’t have that personal touch ( I assume you were going for a different feel) and it does make me less inclined to engage with them as they feel more generic, less personal and less about someone else’s experience. That for me was the clincher before.

    1. I feel exactly the same way as Natalie. When you wrote for Moodscope I felt you were a close personal friend of mine. I was invested in your journey and felt in an odd way that we were partners on a journey. I also cried when I read that you were leaving. It was like losing a friend unexpectedly.
      Then it took a long time to hear from you. I thought about you from time to time but eventually gave up. When the new list announcement finally came out, it didn’t feel like the John I had remembered. I have remained subscribed sort of out of a feeling of obligation to an old friend and wanting to support your new venture, but I have never felt the urge to forward them like I used to.
      I hope this doesn’t hurt you, but as you asked for sincere and honest feedback, this is how I feel. I wish you the very best of luck and much success. I will hang in with you, too.

    2. Natalie has said the same thing that I am thinking and feeling and she’s said it very articulately too! I miss the “old you” that used to write Moodscope. Moodscope is not the same without you, but Mood Nudges doesn’t engage or touch me as Moodscope used to do.

  8. Morning Jon
    Oh dear, I find it slightly worrying that you are concerned about Moodnudges’ numbers – not sure what I would do without you now. I LOVE reading your posts and that you are as honest and open as you are about many aspects of your life.

    For me, the current frequency is great – I don’t have to feel guilty about missing a day.

    I don’t know if offering a ‘thought for the day’ or ‘something profound to ponder’ would help – I know I definitely take a lot from those small nuggets as and when I read them.
    Congratulations to Alex on her recent position – sounds fascinating, but not for me!!

    Good to hear California is treating you well – do they have a Central Park Café with books to browse too?

    With all good wishes.

  9. Jon, this is probably no help to you at all, but as far as I am concerned you have got it spot on with both the frequency and content of your Emails.I look forward to reading them!

    1. I cried too when I heard you were leaving moodscope and I wondered what or when or even if we would hear from you again

      I only read moodnudges now ; as I found the scope one too preachy and some of the writers positively nauseating and obnoxious.

      Whereas your insights are to me real and give me food for thought , never indigestible though.

      I like the length. Pithy. Who was it said I was going to write you a short letter but I didn’t have the time, in fact he had sent a long one because being succinct is not as easy.

      More advertising ; maybe us readers could post or retweet on our walls or pages if we have found it particularly helpful?

      1. I agree with absolutely everything Anne says, couldn’t have said it better myself. I’ll certainly keep reading if you’ll keep writing.

  10. Hi Jon
    I enjoy reading your e mails especially the ones when you say where you are eg in your cafe I liked the one when you described all the people in there and the decor I could visualise it, or park when you spoke to a stranger. Also when you tell a story. It seems more personal, it’s a good start to the day. If people are a bit low or feeling lonely it can make all the difference. Sometimes friends and family only make contact when they want something as people are so busy these days. Moodnudges and Moodscope are different because they give something , a sense of community where no one judges. There is also encouragement to comment which builds confidence . Keep going and thank you. Sarah

  11. Hello Jon
    I am perhaps not representative. I signed up with Moodscope when I first saw it written about in the Guardian for my partner at the time who was frequently very down. I couldn’t get him to read the posts, but I really enjoyed them and read them every day. When you left Moodscope I signed up with Moodnudges because what I enjoyed was the way you write and what you say. Now, when there’s a little beep on the phone in the morning around 9.00 the kids say, ‘that’s Jon Mummy’ and I generally reply ‘oh that’s nice’ and I enjoy what you have written every single time. Sometimes I find it so good I read it out to the kids. I am what most people think of as a happy person, but I don’t think it’s possible to be positive on your own sometimes even so, and your messages warm my heart and make me feel better about the world. Your generosity and warmth is totally infectious. For me I wouldn’t change anything, but I am sure even if you do change it will be just as great. Thank you! Alexandra

  12. I am a UK Moodnudges fan because I really like Jon’s honesty and relaxed style of writing.
    I think there is a social media blip going on here. I am disconcerted about the FB presence of Moodnudges? Can you clear this up so that we can feel like an online community somewhere please? It takes more time and effort to comment on this blog but most people probably go to other social media to get their dose of online connectivity. Some kind of open chat might bring us all together more and so make us more of a cohesive community….
    I do think that people with emotional wobbles (and that is most of the human population if we’re honest) benefit from listening and “talking” to each other. I am just not sure what the platform would be. Does anyone have any opinions about this please?
    In other news, please keep sharing your wisdom with us Jon 🙂

    1. Jon, I’m very new to Moodnudges. This was my second or third email. So I cannot say much about the content yet.
      However, I signed up because for me, the format (email/blog) and frequency are just right.

  13. Hi John, i have only been receiving yr emails for a short time, but i can honestly say that i get alot out them and actually look fwd to receiving them. Your emails guide me to look at life differently at times & to stop and reflect upon the message i get from the ‘moodnudges’. I find them easy to read, short & sweet if you like 🙂 and they even give me a giggle or two on those days when life just plain sucks!! So i thank you for taking the time to write and send the emails. I will continue to look forward to receiving them. Best wishes 🙂

  14. I really appreciate your emails and on Moodnudge days I always read yours first. Your writing style is supportive, consistent and easy to read. I admire the fact that you can write so well so frequently.
    However I go to moodscope daily to record my scores but I don’t pay a fee and these days I don’t always read the email.
    Could you have an online version of Wellbee? Only 3 people know that I have depression, an online version would be much more discreet – cards might be found by someone I don’t want to tell. I also find it useful to record and track my scores, I guess that it isn’t possible to do that with cards. I would pay for an online version.

    I signed up in 2011 after hearing you on the radio and I’ve recorded 1400 scores.

  15. Hi Jon – I always read your emails, whatever my mood, because I enjoy your style of writing, as well as the message you convey. Your gentle, personal style is lovely to read first thing in the morning, your humour too. I don’t want to diss Moodscope but I’m going to be honest; it was a help when you were writing for it but since you left it sometimes seems that it is being used for personal therapy by those who write the blogs. The blogs can be lowering – friends have found this too.

    So please keep up your wise comments – they sometimes cause me to reframe thoughts and I learn from them, and sometimes laugh.

  16. I agree with much of what’s been said – I stopped reading most of Moodscope blogs a while after Jon left (except when my friend wrote a couple, and I loved them, because she hit it on the head, like Jon does.) I realized that I just wasn’t enjoying them, relating to them, in the same way – they got the tone or content wrong.
    I ALWAYS make a point of reading the Moodnudges emails, and liking them on facebook – even if I’m feeling fine, they always give me pause for thought, and I come away feeling even finer. I use the Wellbee cards too – not every day at the moment but sometimes, just to take my emotional temperature, which can sometimes fool me.
    I reckon four times a week is good. I’m having a facebook break now – it’s all too much for me – but when I see moodnudges on there I share the post. You don’t need to be suffering from depression to benefit.
    Oh, and I started on Moodscope after hearing Jon on Midweek in the UK. It helped me through a very difficult time, with the blogs, and especially the buddy system, but also the triggergrams and the affectogram. Even the graph came into play sometimes.
    Thanks Jon – you have changed my life, and I will carry on telling people about both Moodscope and Mood nudges.

  17. Hello Jon. I subscribe to both Moodscope and Moodnudges and each day, I tend to read Moodscope first because I have been a member longer obviously and feel more in tune with the Moosdcope community. I sometimes don’t get round to reading Moodnudges. I am wondering if there is room for two blogs of an identical nature. This sounds daft in a way because there must be so many people out there whom neither Moodscope or Moodnudges is reaching. I love your writing style so don’t think that or the message you are getting across needs to change. However I am not sure that I will ever have time to use both sites in equal measure and for the time being at least, Moodscope is my main resource which can take up a fair proportion of my day. If I didn’t have Moodscope, I would definitely devote my time to Moodnudges. I would love to have time to read and comment on Moodnudges and Moodscope each day so if you can come up with a solution, that would help me enormously but whether it would attract more people to your site, I don’t know. The best of luck and I’m here for you in spirit:-)

  18. Hi John
    Where next? I love getting your messages. For me they are a bit long to read, so I pass many by when I’m pushed for time. Shorter would generally be good for me. Or even sometimes just a couple of lines. I’d also love there to be pictures or cartoons too sometimes as I’m a ‘visual’ person.
    Thank you Jon for Moodnudges .. and ‘being there’ for me.
    Much appreciation

  19. Like Ruth above, I love the length and content….as far as I’m concerned, keep ’em coming and I love to share ’em too. Thanks,lorraine

  20. Hi Jon. As a devotee of Moodscope then Moodnudges, I am naturally surprised to hear that some people are not hooked in by what you are writing, and wanting the formula to go on as it is. I can only suggest that with regard to the States, there may be a cultural difference? Your writing is delightfully innovative and never repetitive, and so I am as baffled as you are. It is certainly not you, it ‘s them. Maybe they haven’t got to a stage in their lives where what you write speaks to them, I really don’t know. But please don’t alter your freshness or lose your attractive style and brand of humour. It is unique. I agree with Sarah’s comment that it’s always lovely when you put that personal bit in about writing in a cafe, walking through the park or whatever and makes you feel connected. And connected is what almost every human being wants to feel,no?

  21. I love your moodnudges, always read them and was happy to receive them when they were daily. I missed your writing when you left Moodscope and I agree with some of the other blog entries that Moodscope does seem to have been written for personal therapy purposes rather than for its audience.The quality of the thinking and the writing are so much more within Moodnudges. If anything, I would like to get a daily Moodnudge. I think you are doing everything right and perhaps it just needs a bit more publicity.

  22. Hi Jon

    I just wanted to say that I really love Moodnudges. I like the way that the content comes from your personal POV, with anecdotes about your own experience; I also really love that it’s not trite advice you provide – it’s content that is relevant and has just the right pitch.

    Like some others have said; sometimes I don’t read the emails on the same day that I receive them but (and this is important) – I don’t just delete them; I keep them in my inbox when I’ve got the time or am in the right headspace to read them. Someone also made the point about their length – maybe some shorter/some longer would be a nice change…a couple of words of wisdom from time to time can be just as helpful as a longer post.

  23. Hi Jon,

    I agree with all of the above.
    I really enjoy your style of writing and have found it very helpful to me when I’m feeling fragile.
    Maybe all of us could challenge ourselves to find at least one other person who may benefit from your emails?
    I must admit, up until now, I have kept my involvement secret, as I am loath to own up to the fact that I suffer with depression, but maybe I should ‘come out’!

    We could double the numbers overnight if we all do our little bit……..

    Greetings to all other people involved in this lovely blog – this is my first time of writing on it.


  24. Hi Jon,
    I’ve been reading your blogs on Moodscope & Moodnudges since March 2011 and have almost always found them thought-provoking and inspirational. However, one needs to set aside a little time to both read and absorb them properly. That in itself is also useful and serves as a type of meditation. Nevertheless, perhaps more people would respond better to less “wordy” blogs, shorter more snappy ones with more interactive aspects from time to time (tests for example) or links to uplifting music or videos. In other words, catering for those who are busy or have short attention spans could make the blog more appealing to more people!
    Hope this helps!

  25. Jon,

    I’ve been with you since the start on Moodscope and find your content hits the spot nine times out of ten. I have shared Moodnudges with others and know that they have subscribed and enjoy your posts as well. I stuck with Moodscope for a while after you left, but found that, when the posts were opened up to Moodscope subscribers, the posts became less and less relevant, less based in psychology, and instead became what I would term more ‘woo’-based causing me to unsubscribe.

    Good luck with whatever you decide to do.

  26. Hi Jon,

    This won’t add anything different to what’s already been said but I wanted to reaffirm. I really enjoyed Moodscope but struggled with it after you left because I realised that what I found most helpful were the messages you wrote. After you left, they went downhill, which is a shame because the tool is actually very useful.

    As others have said, I really appreciate the way you write. If people have unsubscribed, I wouldn’t take that as a negative… perhaps their circumstances have changed or they’re not in a place where they need/are supported by Moodnudges.

    You’ve supported me with your words many a time, so thank you. I wanted to suggest something that I hope will help: we often see growth as a sign of success however growth isn’t necessarily always an indicator of success. The fact that you have 2700 subscribers is fantastic – that’s 2700 people you have helped and continue to help. It’s also very impressive that you’re managing to keep the list at that number.

    If you are interested in growing the numbers so that you can help more people, I would do what others have suggested and reach out and link with other groups and social media pages etc to promote what you’re doing.

    You could also include a reminder at the bottom of emails for people to share with their friends if they found it useful, and a link to enable people to subscribe easily?

    Also, as the first commentor said, people’s situations improve. For example, I am more likely to religiously read your messages if my mood has taken a dip, and then will read them more sporadically when I’m feeling better.

    But yea, keep up the good work, and take pleasure in the fact that your words are a comfort to so, so many people.

  27. Dear Jon,

    just quickly flipped through the commentarys, there might be a larger group than anyone of us would imagine: I started the same way as Alexandra above.
    Same for me: my partner (female) was down some years ago very often and somehow I came across moodscope. I found it interesting, so I subscribed. Anytime I read the daily mails, I liked them very much. Even though I consider myself not to be near to depression. But even though, your nice way to write gives me a positive tune each time i read them.
    So Jon, if you consider what to do, there could be more people than you expect who are not in your focus but who are nevertheless glad to read exactly what you write.
    I must admit, I don’t read your nudges every day. But I am always glad to find them in my inbox. And I hope to keep on receiving them…

  28. Hi Jon, I have followed Moodscope since May 2011, following a radio programme announcing its launch, at a time when I was feeling quite hopeless. I have always found your blogs/emails helpful as they always chime so well, without sounding any false note. When you left Moodscope, I found the blogs less ‘true’. I waited for you to reappear with Moodnudges and I find the frequency of these now just right and whenever I read them I find that they are always so remarkably pertinent to that moment when I need that little push! Please do carry on and thank you.

  29. Jon, you’re at your best when your writing is quite personal, when you write about you and you experiences. I strongly feel this is what’s most helpful. Wishing you well xx Barbara, an ex ad copywriter.

  30. Hi Jon, I’m probably not the type of person you write for – I joined Moodscope as a buddy for my daughter who was suffering a severe bout of depression, after I heard you on Radio 4. She has since recovered fully, but I have continued with Moodscope Lite and followed you to Moodnudges just out of interest. I have the luxury of being self-employed/semi retired and enjoy reading emails from both sources, although I do have periods when I unsubscribe from lots of others. So, my twopence worth of suggestions are firstly as one of the people above suggested, I particularly enjoy reading your posts when you add a little personal detail around the point you are making. Secondly what I enjoy and find insightful about Moodscope is the personal blogs the members write, as this shows so many different aspects of depression and ways of thinking/dealing with it. As you are now writing on your own, would you think it is copying Moodscope too much if you asked your subscribers to do the same and at the same time make things easier for you? All the best whatever you do.

  31. I’ve been around since 2010, and moved with you from Moodscope because I was less happy with the tone of their emails and I admit that I felt a personal connection to your writer’s voice. You are often the very first thing I read in the morning.
    I like the personal stories and the metaphors — the black dog is a concept that I could really get my head around. I also like the farther reaching material, about what other researchers or writers think and are doing about depression. I love the soft airy style with which you gently raise our spirits, but I could also use some harder facts, links to other articles or research, etc.
    I treat my depression with a bag of tricks that I have cultivated over the years. Not all tricks work all the time, not even Moodnudges. But I love to learn, and any new things you can teach me I’m happy to add to the bag.

  32. Hi Jon – I think moodnudges is a useful service and I find myself reading around about 80% of them – obviously some of them are a great fit to my psychological profile than others although I’m afraid I can’t be particularly helpful in telling you which ones. I do like the fact that they all come from a fairly experienced human being whereas moodscope (which I do use and read daily) often reflects the experience of people who are really quite depressed – great stuff and wonderful to share but it’s also nice to hear from someone who is not perhaps in such a difficult space. Whatever you do I will continue to read what you write with great pleasure.
    Adrian Longstaffe – psychotherapist and personal development workshop leader

  33. Hi Jon, I’m still a moodscope member and signed up to moodnudges when you moved on. I still enjoy your messages and look forward to reading them. Thanks

  34. I started reading your blogs at Moodscope and then followed you to Moodnudges. I rarely read the Moodscope e-mails now as I often find them depressing, like yet another person wanting me to listen to their problems. However I always read he Moodnudges e-mails, even if it’s a case of saving them for a less busy time.

    I too really enjoy the personal tales of where you are and what you’ve seen. You have a way of describing your situation so that it feels more like “this is what helped me” rather than just offloading your problems onto the reader. You have the ability to look at situations in a new way to get the most positive feeling out of them.

    Not sure how you could improve….maybe a bit shorter e-mails then a longer one once a week?

  35. Hi Jon,
    from Athens, Greece. I came along with “you” when you left Moodscope, which I once discovered accidentally, trying to help a friend. Although I don’t often have time to read your witty nudges, I, like others above me, am very glad that they are there for me in my Inbox to read when I relax.
    I am a devoted fan, and shall remain so, for as long as you are “emiting”positive goodies..
    Thank you, for being there…

  36. Very new to this – suggested by a friend and already passed on to a couple more. When my daughter was down a few years ago I put post- it notes all around her flat with various positive reinforcements. That is what I am getting now from you – slightly more wordy – but excellent messages. As the earlier post said, you do have to make yourself stop and take the time to read and absord the message, so sometimes shorter nudges or visual ones would be good – post-it style. Fortunately I am not as down as some but I can see value in a community ‘chat’ page for bad days.

  37. Hi Jon
    I enjoy reading your posts. The timing and context are right for me. Some days my in box is full and my workload is heavy. At those times, I may just skim read, or even delete without reading (but that’s not often). Most times I read and I have saved some of your posts on my computer so I can refer back to them. I occasionally circulate the contents to people I think would resonate with what you have to say. I don’t think you have a problem with membership as fluctuations are normal. People may unsubscribe because you have contributed to their recovery/wellbeing to such an extent that they no longer feel the need to have their mood nudged ~ success for sure ! thank you for what you do

  38. I have been a moodscope user since it’s inception and was dismayed when you left, I signed up to moodnudges as I like your writing and insight,always enjoy reading it., finding it always hits the mark. However I have to add to a previous comment that I’m not sure there is much room for two sites with pretty much the same objective. This coupled with the graph included with the moodscope blog makes it a bit more of a draw for me and the fact that I have been involved with the community for a longer time

  39. Hi Jon,
    You asked how to grow, the short answer is to let go (isn’t that always the answe?).
    A slightly longer answer is to let go of control and I will explain why.

    First we have to agree what a “nudge” is, it is getting exactly the right “help” at exactly the right time. Help is that which facilitates “growth”. Growth is every step towards becoming “love”. Love is the opposite of “fear”. Reduce fear and you increase love and also the “size” of reality. The size of reality relates to the options within your personal decision space. A larger decision space allows more options and a larger reality, what the Mayans call cosmic consciousness for example.

    The way “nudges” work is through consciousness and it is subjective and it is individual as well as community wide. When a consciousness intends (asks for) help, consciousness seeks out and provides nudges (as feedback to the intent). It is then up to the individual to interpret and choose to grow or not to (free will). Choosing not to grow is always based on some fear. The antidote to fear is courage and the honest will to grow.

    So, back to you and letting go.
    You first need to ponder what it is you mean by “persuade stacks more people to signup”. If you mean you want to be a larger part of the nudging process then here is a nudge for you.

    Consciousness cannot nudge unless sufficient uncertainty is present, for example if everybody planned their day and stuck to that planning then it would be very difficult to setup synchronicities or serendipities.
    Just try to plan a group meeting for 10 busy people within 2 days, it’s virtually impossible. But if everybody had flexibility in their schedule then it’s much easier. This flexibility is uncertainty and it’s a vital element.

    One way to add uncertainty to your excellent moodnudges is to let go of control, your control is a constraint on uncertainty.
    Your consciousness decides what to send and when to send it, that’s very constraining, if you want to nudge many people then this method will not scale up.

    I can sketch you a scale-up model: Put all your past and future articles into a database and let a true random number generator (not based on constraining rules) decide which article is sent to which community member. You can also add a daily paragraph that everybody gets as long as the nudge itself is uncertain. I would even randomize the sending process within 24 hours or so, you can play with that.

    What you will find is that your mailbox quickly starts containing messages telling you that members got exactly what they needed at the exact time they needed it.

    This method will scale and you can add a friend recommendation function.
    Also you can use this method with twitter, don’t post articles, post a link to a random function that determines which article.

    And naturally if you don’t see any merit in this message, it will self destruct in 5 seconds.

  40. Agree with all that has been said. Love Moodnudges and the frequency is about right. Content mostly spot on and I transcribe many of each days core messages into my “Carpe Diem” notebook that I carry around with me so I can get inspiration and uplift when I’m on the move. Also bought a set of the cards which are excellent.

    Keep it as it is.

    Mike (UK)

  41. Hi Jon.
    I’ve received your emails for a year or so and I continue to pull myself out of the depression which allowed me to find you. When I was at my worst I had time off work and enough time to read your posts as frequently as you sent them. However, I am now working full time again so have to make myself sit down to read your emails. Based on this, I think the frequency is about right. The content has also always been positive and thought provoking. With the amount of negativity we have to wade through each day any positive and encouraging tools that can be offered is going to be welcome.
    My only suggestion for change is to maybe signpost readers on to other services which are tried and tested for the same audience.
    Keep up the good work!

  42. I joined Moodscope when it first started and continued with it after you left and subscribed to Moodnudges too. I like your emails and the way you write and there is usually something uplifting. I’ve got to like Moodscope less and less, I usually skim through to see if there is anything uplifting or relevant to me and more often than not just delete. I also stopped using the graph and had been thinking about unsubscribing from Moodscope just not done it. I turn my computer on in the mornings and sometimes the amount of unread emails just make me want to turn it off and go to bed. Maybe less often and of varying lengths, sometimes just a comment about something, other times a longer blog.

  43. I look forward to getting your emails – I look at my personal email at lunchtime when I’m in work (I work in an office) and enjoy reading them while I’m eating my lunch. They are never too long which is key for me – I have unsubcribed from other people in the past as their emails are just too long. Subjects are always very relevant to me and the majority of the time they make me feel very uplifted which is nice in the middle of a long day. In my opinion, frequency of emails is good and content and length is always good. I did try to search for you on Facebook there and found a couple of ‘Moodnudges’ but wasn’t sure which your’s was. Facebook is a great way to gain access to the wider audience – if I saw your post in my timeline I would definitely be inclined to like or share. Maybe you could try and improve your website/blog performance on Google too.

  44. I don’t read Moodscope and Moodnudges every day, but don’t delete them either – I save them up up read many at once. I’d recently decided that I’d cut down on one and it was Scope who I unsubscribed from because I enjoyed yours more.

    Maybe because I am over the ‘black dog’ part of my depression i need your companionship more, your notes feel more personal, like a casual conversation with a neighbour whose company you enjoy. Scope felt a little like people were showcasing their writing talents, writing poetry or inspiring words. I think there’s a place for both – different (writing) strokes for different folks but I know where my loyalties lie.
    Hope you’ll decide to keep on going.

  45. Hi Jon. Like a lot of others I joined you back in 2010 in the Moodscope days and followed you ever since. However I am one of the people who has been considering unsubscribing.
    This is for two reasons. Firstly I have continued to follow Moodscope blogs and I find that the content by using a blogs written by the subscribers is often fresh and interesting. Sometimes I dont like it (There is someone who regularly writes poetry which I dont get) but there is a lot I do and I appreciate that you cant please everyone all the time. Because I have continued to get the Moodscope Blogs of course I have two blogs drop into my mailbox and I am afraid I dont find yours as interesting so it often goes unread for days. Which leads to the second reason: I find that some of the points you are making can be a bit repetitive.

    I hope I dont offend you by my comments.

  46. Hi..of all the various subscribed emails that I receive, yours is the only one I actually read. Sometimes I skim, sometimes I just have a feeling that I should pay more attention. I love the simplicity of the look of your blog…ie: no advertising, not a busy looking page. I believe you accomplish exactly what your title embodies…a Mood Nudge..something to think about.
    If you need higher readership numbers for some reason, I’m sure this could be accomplished with a little old-fashioned marketing…or networking. But I think you need not change anything about your style, frequency or content.

  47. Jon, this is now *too much qual feedback* and as a man with a background in advertising, you’re possibly regretting not doing a more quant-based survey…

    Anyway my comments would be:

    1. I feel like Moodnudges is a me-too Moodscope. Which is a shame, because for me, you were the heart and soul of that service. You need to change it up, conceptually speaking, to differentiate yourself.

    2. Your writing has and probably always will be, great. But perhaps you need to find some people around you / the site to provide inspiration for topics and pithy anecdotes. I am not sure if you do this already.

    3. The community aspect of Moodscope/Moodnudges is sorely neglected. How could you create a community / a series of communities that feel as ‘intimate’ as your emails?

    4. I feel like sometimes it’s become a bit too much ‘all about you’. It’s nice to hear about your adventure to the States and all, and in general know a little about the person who’s emailing you 4 times a week. But this is not your journal. Do that separately. I am sure plenty of people will enjoy reading that too.

    I hope this helps.

  48. Hi Jon. Somehow I feel I know you.

    It’s good to hear from you, nudges or not.

    Your writing is a gentle balm.

    Why does it matter if your readership is not obscenely massive?

  49. Hi Jon

    I have been following Moodnudges since you left Moodscope as, like a lot of other people have said, it wasn’t the same when you left. Whilst I still use Moodscope daily, I unsubscribed a long time ago from Moodscope’s blogs. Your Moodnudges are better at lifting my spirits, mainly because they are real and don’t “over analyse” or use pretentious language. You don’t talk down to us. I find the posts you write about your own experience most helpful and the things you observe, the way you describe them and the way you are able to use these experiences as a new way of looking at life. It’s really helpful and has challenged me to look at situations differently in my life, which is surely one of the biggest hurdles in dealing with depression. I still have bad days (don’t we all?) but I am getting better at dealing with them. I can’t think how you could make your posts better to reach more people.

    Like others have said, maybe some have unsubscribed because they are in a better place and no longer need help. That is a good thing. Alternatively, maybe it is just spreading the word. I have told several friends of mine who have had difficult times about Moodnudges and Moodscope. I work in Local Government and there are crossovers with my work and those working in mental health. I have always tried to spread the word about both sites, they have helped me so much, even if they help just one other person so they don’t have to go through what I have been through, I will be grateful.

    Thanks again for all your hard work.

  50. Hi Jon, so you want some feedback. Well, I have been reading your mails from the moodscope days to now. As a previous blogger said, I was relieved to switch from moodscope back to you as I could not relate to some of their writers. You, however, are different. I have always felt that you have been there for me. When days seemed bleak you popped into my inbox daily with words of wisdom that somehow always seemed to speak directly to me even relating directly to what was going off in my life without you even knowing. Uncanny. For me, therefore, the daily emails are best. Like a good friend, you were always there if I needed you. So I can choose to read them or not. More recently, I have found your posts to always be on the same theme – of getting out and connecting with others if you feel down. Some of your readers may need pep talks about other things. Maybe you could ask for suggestions. For me however, daily mails are best, but, of course, I don’t have to write them!

  51. HI Jon, I’m a relative newcomer to you moodnudges but have already recommended you to several friends and my therapist for her other clients. I love your gentle tone, the fact that you don’t give me 15 things to change today or think about today but give one or two simple suggestions that feel realistic.
    I find the number per week about right, I certainly wouldn’t want one a day but I anticipate them arriving. I actually keep a folder of them in my inbox so that I can have a quick ‘go to’ pick me up if I need.
    I personally am delighted that you’re a Brit too! Silly really but your use of language is delightfully British and sometimes a lot self-help blogging etc isn’t. While I love many of them, there is something comforting about your voice. Like sitting by a log fire in a great pub or going for a walk on a Cornish beach…
    Happy to spread the word further. (Please don’t go anywhere!)

  52. I guess it’s difficult to get feedback about why people leave as the people who stay are likely to be happy with the service. I wouldn’t say the nudges are too frequent but then my personal email address doesn’t tend to get too full. Perhaps you could give the option of a weekly or monthly moodnudges with a link to all the nudges in that time for those who get overwhelmed by their inbox but still want the occasional nudge?

    From what I’ve read from the comments on this blog, maybe you could (somehow) have a way of ‘taking requests’ for those with my specific needs and incorporate them into the odd moodnudges?

  53. Most of the comments I would make have been covered. One question I have is why you feel the need to increase readership or”grow” your site. Is it because you feel that there must be lots of other people who would benefit from Moodnudges. Or it your ad man past that feels it’s not good enough to stay at the same level without expansion? (Possibly a bit of both?)

    I can imagine that you might reach others by creating short videos of yourself in some of the locations you describe- the park, the corner café etc and speaking to camera with ambient music in the background. Or you could set up spontaneous-seeming dialogues /interviews with people who have useful views and ideas about mental health ( your own version of TED talks.)
    That might brig in a different age-range/ demographic.
    For me, what you’re doing is just right- very British, not too brash or demanding. You don’t pretend to be the expert- you seem like “one of us” . Don’t let living in the USA change that.

  54. Dear Jon,

    the messages are great! but I think maybe adding a cute logo will help
    as lots of people are visually stimulated something cute they want to see when moodnudges shows up in our mailbox and is the first thing to see and feel at least a little happiness.

    if you like fotography maybe put a great shot of something meaningful
    a bird, a rainbow, a tree etc. when I started following you I always printed out your messages so I can read them over time! keep up the great work!

  55. Hi Jon,

    You’re getting volumes of feedback! I’ll be brief.

    As a business/technical writer/editor, I know it takes more time and effort to prepare short, meaningful messages than it does to type in what’s on one’s mind. So shorter posts would be more demanding on you.

    To me, MoodNudges is not necessarily a community but a generous gift that you offer subscribers, the gift of your personality, experiences, and insights. Frequency should be your choice.

    I have recommended MoodNudges to several people in the past and will continue to do so as long as you keep writing.

    I’m a charter member of Moodscope, also disenchanted with the usefulness of their postings after you left and no longer paying the subscription fee.

    Your admirer always,

  56. Dear Jon,

    I really really like the content of your posts. I also like the frequency although sometimes i save them up because im too busy. but don’t go under 2 times a week, please. I like that you connect from your own point of view; your writing is just very good!

    Maybe you could do something with the format/look of your posts. The fonttype and a little banner or happy, cute, suitable picture can be the trigger to start reading and keep reading.

    Sometimes it’s just the quiet before the storm. In reader count I mean!

    Love from Holland,

  57. What more can one say – except among the people I know, there have been seemingly huge problems in their lives to surmount. It does seem an era of unusual stress (say no more… !)

  58. A lot of really useful thinking here, everyone. Thank you so much!

    I’m planning to think it all through and write another post soon, reflecting and learning.

    What an amazingly generous and thoughtful community, though.

  59. Dear John

    The original moodscope and subsequent moodnudges have and continue to keep me afloat – my life-raft in this crazy world and the rolling seas of my own doubts an anxieties. But as other people have noted sometimes you may find you no longer need a life-raft which may explain why people come and go, why some stay and others leave moodnudges. People take from it what they need and if they leave maybe it’s because it achieved its purpose for those people?! I find the current frequency of your emails to be right for me and as others have said I too get more from the posts that are more personal and reflective but also benefit from those of a more pragmatic nature such as your post from the 14 September. So keep up the good work. But please, no cute pictures!

  60. Moodnudges is awesome the way it is. I read all the posts. They are interesting and gives me something to look forward to. Your description of life around the campus where you spend time writing these makes me think of sunny California each time. That in itself is very refreshing.

    The posts are awesome and thanks for all the effort you put in to write them!

  61. Hi Jon

    I was a subscriber to Moodscope after you had left, and then became a subscriber to Moodnudges.

    I really enjoy and admire your ability to write in such a spontaneous way as if you are talking to me. I have saved in a mailbox folder all of your Moodnudges so that I can reread them from time to time and ones which particularly grab me I tell my mailbox to resend it back to me someday, so that I can have a nice surprise and be reminded of your message.

    There are days when I cannot even face emails and those days my Moodnudges back up. However there are other days when I read maybe four at a time.

    Some topics are more relevant to me than others, however in saying that, I’m sure that those topics are hitting the spot for others.

    I have referred some people to Moodnudges, but only one that I know of has subscribed. I think it depends where a person is at in their journey as to how open she/he is to the idea of even thinking about something which may change their state. Some people just don’t want to be bothered.

    I wonder whether some people who are subscribed share your nudges with Facebook to friends? This would mean that those friends wouldn’t necessarily need to subscribe directly with Moodnudges.

    I really appreciate what you do, it is a gift. Having Moodnudges come into my mailbox is another thing to help me slow down and get out of my head, focus and read. In a way it’s another opportunity for me to practice mindfullness whilst I’m reading. I find sometimes later in the day a thread of something you said will come back into my thinking.

    I like the varying length of the nudges, someone else has suggested a shorter punchier version, that would not work for me. I like the journey your message takes me on, if it were shorter I don’t think I would be able to fill in the gaps.

    Hope this is useful.

  62. Sir…. You are a hero… And you played a very, very large part in my recovery. Amazing isn’t it. My thoughts

    •. Change from this blog site. It doesn’t work easily on my ios. So I never comment. I don’t have a PC.

    • hashtag the articles. (If you haven’t already)
    Allow people too choose hashtag options as well as wild cards or all content in their inbox.

    •. Allow people too choose their own option 7 – 1 email per week.

    • although your articles aren’t predictable, the style is. I’m not sure that’s actually an issue.
    But I do skip through to the gist and get the point of what you’re sharing.
    I don’t find the articles too long at all though.

    • at times people simply aren’t strong enough to absorb or relate or be in a place to read. That’s on us at those times.

    • Lynette (I think) enjoys that connection where you mention at times that you’re writing in a cafe, train… Set up in your study/office at home. You have created a vaguely faceless image in my mind of you.
    It’s an important connection.
    And a comment I also wanted to share.

    I joined Moodscope in 2010. After you left I left and followed you.
    That site was great, but you were the sites heartbeat and soul.

    Thank you for your dedication.

  63. Dear Jon,

    I don’t know what is most important to you – quality or quantity of readers or posts or staying true to what you really want to write and or your message. Your post sounds a bit like you haven’t felt connected to yourself – or I am mistaken due to my own changes that are arriving in huge waves, beautiful ones but still huge.

    Personally, I love taking a 5min breather in order to read your thoughts, but during summer time people may prefer movement instead of ‘mind action’ – at least, the latter seems to be spent on summer activities.
    Here in Germany we have a summer break for TV shows (not so sure about the broadcasting habits in the US), so you could either adopt a similar style for the nudges and either shorten them or wait between them longer during the bright side of the year and remain with the long reads when everybody likes to have another reason to stay inside with a hot chocolate readily prepared.
    Or you try just sending one affirmation per mail (though I have the impression that you like sharing stories , after all for these there are some apps and online generators, too. Yours would be handpicked,though…)
    I myself am not familiar with the feelings follower numbers and so on cause for people, but they have a numbing effect, too, haven’t they? I liked an interview (I don’t remember the artist, though) where they said if the audience really wants them to and is eager to listen to them it matters not whether they are one or onehundred. (Rewatch The Lion King 😉 )
    If you were learning a new language, you could of course share an affirmation and translate it and ask for another or the best phrasing… I just remembered how I wanted to do my thank you prayer before and it ended up confusing me more, because I had a German-English blurb prayer instead. Usually, I find that amusing after all I love languages and combining concepts in all kinds of ways (nerd), but sometimes a human needs to be reminded up of the ‘easy’ growing up part of his life and hear the ‘home babble’ in order to recharge his personal bubble.
    If you want to increase your range and number of readers why don’t you try incorporating varying concepts (languagewise or other) on the topics that matter to you?

    The best for the last:
    So we’re pretty static, huh? I dare say we’re solid. We rock and you rule (or didn’t I remember the saying correctly?)
    I trust you’ll make happen what gives you joy and what most of your loyal readers will enjoy as well. I’m quite sure we like ~your~ writing because of ~you~ and ~your~ message and not because we’re in love with the font ^^
    All the best, Stefanie and my cheery me ^_~

  64. My best guess is that giving readers something to do (something they are motivated to do, because they believe it to be productive or helpful) would generate more readers. The fact that there’s not something to *do* seems to be the main difference between the old Moodscope and the current Moodnudges.

    1. Interesting… why not suggest some stimulation, for other people to contribute
      e.g. suggest a subject – or a line – to be continued for a poem, or even just
      a ‘thought-provoking’ paragraph ?

  65. Apologies for being a bit late in responding but needed time to think about your question. Like many others here I first found Moodscope & then followed you to Moodnudges.

    For me there is nothing wrong with the content, style or frequency of Moodnudges which I look forward to, reflect on and enjoy.

    My question back to you is why do you want to grow, apart from the obvious? What is the purpose of having a larger readership and what’s in your mind for further development?

    On the one hand if it ‘just ‘ pure numbers you want to raise then a planned, organised campaign can be developed maybe starting with social media I would suggest. If there is a bigger purpose then that needs articulating and then plans and development would spring from that.

    I’d also suggest you need some support as doing all this on your own is personally/professionally tough and high risk as if you’re not well or can’t cope with the volume then the enterprise collapses. Also you’ll know more than most that having other people to try out ideas on can help creative and practical ideas to take shape and get stuff done.

    One thing you’ve not given yourself credit for is maintaining numbers which is no mean feat and any business needs to remember to secure and keep engaged signed up customers/readers as well as looked for increases in numbers along with any new developments.

    There’s a lot more behind your ‘simple’ question and I’d be happy to be sounding board offline is that was helpful?

  66. One more idea, when I woke up today.
    All native English here? I don’t think so. However, you could reach for many more people if there was someone to translate. As I am German I’d say, German would be a fine second language – many people here might be delighted to have your postings for a regular mood nudge.

  67. Dear Jon,

    My day starts with Moodnudges and Moodscope. People probably don’t realize that you are all on your own with the daily blog. Moodscope has a lot. So with that being said, I am not a good judge but I love what you write. I love Moodnudges..sorry I couldn’t be much of a help.

  68. I really like Moodnudges. I have only been subscribed for a short time, but even the name of the blog is a tiny day-brightener. I subscribed because I have found a great deal of need lately for things that nudge my mood in a positive direction. Moodnudges does that. I read some posts in more detail than others, but I feel like you are on exactly the right track. Thanks!

  69. I really like the emails. Sometimes they can be too long, but I still read them all and if I don’t have time when they come in, I just leave them till I do have the time.
    Sometimes they don’t have much relevance to me, but I still find them interesting and everything isnt going to appeal to everyone.
    I really nejoy being a part of the Moodnudges community and I like the emails. They make me think differently and sometimes they hit me hard (in a good way)
    They put things into perspective and sometimes I need that and sometimes I need to be given a different way of thinking and sometimes I need to know things are ok.
    I dont think there is much that you can change in my mind

  70. Hi Jon

    I too have been signed up since 2010 to Moodscope and then moodnudges. I have come to understand my condition over thus time and learned how to live as best I can with it, working to keep a balance as much as I can do and being kind to myself when it slips a but one way or the other.

    I have your cards, but wish there was an online version as I am often not with my cards when I wish to test, or I find I have tidied them away somewhere and if I am low it can be too much effort to find them, when I am low my office can get a bit chaotic very quickly. I liked the development of the cards from the Moodscope cards as I often feel the physical state can also effect mood, hormones etc.

    I love your moodnudges and find them useful, and a good reminder of ways to be mindful and positive. I would happily read them daily and look forward to hearing from you. I also enjoyed your recent video.

    I am currently recently bereaved having lost both father and father in law in the last year and your nudges have been such a boon to me. Thanks so much, I very much appreciate your nudges in my life.

  71. Thank you for you posts and I think it is great as it is! I I unsubscribed from the moodscope emails as I didn’t like the content and kept with yours.

  72. Hi I’m a longtime follower since the BBC broadcast. I would expect your list to grow now it is back in your focus and with a new book about to be launched.
    I have always used the principle ‘read if it catches my attention’ so I read your letters about 1 in 5 and usually find that there is a relevant point that helps me in my life. This also applies to moodscope which I still use. I take what speaks to me.
    I like short, to the point and personal. They are the ones that hit home most as they get through the garbage.
    Love your stuff xxx Its like having a mystery friend!

  73. You have the balance just right too, not getting too personal about your own issues but sharing part of you..your reflections, wisdom and experience. Good luck with the book as sounds a brilliant plan and I will read it. I would personally say don’t change a thing with the emails!

  74. Hi Jon
    I read and completed moodscopemost days over a number of years. The process of doing the activity made me stop and think and was a
    helpful way of verbalising the various emotions I was experiencing at that time. Your newsletters frequently had reference to the activity and so this whole process was integrated and meaningful.
    Now moodscope seems to Have the flavour of an ex-‘mental patients’ newsletter and is not grounded in a fundamental hopefulness with a forward moving vision.

    Your latest venture seems to have drifted. Your newsletters are chatty but
    Lacks an activity that touches core emotions and from which To
    articulate and measure how I feel at that time and which will lead to a a wider vision and options for for the day ahead. This may be too much to expect!! However, Moodscope to some extent achieved this when under your direction.

    I hope my somewhat disjointed reflections will add in a positive way to the pool of contributions you have already received.

    Overall, I do value your simple humanness and openness to the human vulnerability and strengths we all have. The freshness of your writing is still a pleasure to read and thank you for sharing this with us.

  75. Hi Jon. This is my first post so you have clearly motivated one more person! I really enjoy your blogs but feel that they are more often than necessary. Every 3 or 4 days would be fine and mean there was less pressure on you to come up with something new constantly which could be a drain on you and lessen your mental wellbeing and we cannot have that! Perhaps some mood nudges members would like to contribute occasionally like they do on moodscope. This would change the flavour of the posts occasionally, help give you a break and enhance the community side of it. I would love to buy a copy of the book and people are the best way of spreading it for you. Word of mouth is always the best advertiser.
    Thanks again for all you’ve done, piers

  76. Agree with Chris Morgan. Absolutely nothing wrong with your nudges, and it could be you are knocking yourself a bit too much? Is everything alright with you? Very best wishes , Sally

  77. Dear Jon,
    I am fairly new to Moodscope and Moodnudges, having joined the former about three years ago, due to bereavement. I found Moodscope quite helpful both for the subject matter and as a means of monitoring my mood. I was very sorry when you left, as I felt you really had your finger on the pulse and expressed it all beautifully. Although I still subscribe to both, I often leave the Moodscope unread and always read yours first. I like your 3-4 times a week pattern, your identification with our situations (with the occasional personal anecdote), your eloquent style, your humour and above all your humanity. Please keep going – and maybe advertise more! Julia

  78. Hi Jon

    I found Moodscope and Moodnudges generally very useful and supportive, and at different times, less useful. Sometimes a nudge is all that is required to keep on track; sometimes the Moodscope community contributions resonate – for me this is not often, but when they do, it’s really helpful; at other, more difficult times, using the Moodscope scoring and the back-up of data analysis (with reference to past history) feels more effective, and it was Moodscope that I originally joined, after hearing about it on UK radio. I don’t know many people who struggle with depression etc, so have only mentioned Moodscope to a couple of other people. I wonder if there was a more targeted process like a version of Moodnudges/Moodscope but that worked through say a 30 day cycle of themes with some form of scoring throughout (and that could be tested and developed with feedback) perhaps this might build more use, in the way that Moodscope, I imagine, generated a lot of interest when it was launched.

    All the best


  79. Hi Jon,
    Am late joining the party…but what a party! I am so pleased so many people have contributed their ideas and thoughts…sometimes, I have wondered if there was anybody else out there!!
    Have followed y from the near beginning of Moodscope and then Moodnudges and am pleased to report you are doing just what most people want and need! I thank you from the bottom of my heart.
    Being totally honest, there are days when Moodscope mails can be over the top, but then I get to the responses and someone, somewhere has found it helpful. The same can apply to the nudges…they won’t help everyone, every day….but do help some of us, some of the time. The point of the Moodscope mails is that we can each take something out of the stories, poems etc if we need it at the time, or store it for the days when feeling low.
    I have been off medication for nearly six month and am chuffed to little mint balls…but I still love to see the helpful nudges and thoughts on both sites.
    The frequency is great.

    Here’s hoping you find what you have been looking for with your ‘simple’ question, in the amazing responses here, Jon.
    …and thank you!

  80. Hi Jon. When I read your question on Friday, my immediate response was ‘factual data’ such as results from research that is reliable to quote; eg, certain medical or other journals of repute. An example might be ‘research shows that mood is boosted by connecting with friends ir exercise’ etc or even things more specific than that and with percentages. The reason for this is it reminds us of the universality of our experience and it underlines that many of the difficult aspects of being in and living with low mood are simply part of the landscape of low mood or depression or whatever it is and irrespective of whether it has a clinical label. I think you often do cite research and I’m just saying do it more often. Also quotes relevant to our experience from medics/poets/authors are always nice to have and remember. Best wishes Emma

  81. Dear Jon,
    I enjoy your messages and always read them. Sometimes they are fitting, sometimes they are not for me or not at that time. Brilliant ones I save, so to have some words of wisdom if my mood changes. Because of the four times a week, I tend to lose track of when I get the messages, so I would be more in favour of 5 days a week. Then again, four is fine, don’t worry. I used to be a Moodscoper but since you left the messages changed. A lot of them were about real depression and psychiatric problems, which made me feel a little bit alienated, so I checked out. My moods and mind can be a challenge, but getting out of bed or opening the curtains luckily isn’t. So I feel at home here. Keep up the good work. I’ll buy your book.

  82. I don’t always read the essays on the day I get them in my inbox. Instead, I file them away for later and read them on days I have less energy.

    Your writing remind me of the days that my friends used to post thoughtfully on LiveJournal a few years ago (and ages ago in internet time). Most of my friends there were people I’d met face to face one time or another–but it almost always happened that if we read each other’s journals, we became very close friends. The people I consider my closest friends came from this–and they are still my closest friends despite distance and very different lives. Over the years, I’ve met some people by taking interest in their posts, and ended up (unintentionally) bridging social groups.

    This is a long way of saying that I really like the personal touch of your messages. I think they provide something valuable and interesting for a particular audience of which I am part. While looking to expand things so that more people can benefit, I’d also put forward that a quality audience of ten or so–for me–has been more important to my life than an audience of hundreds or thousands (of any sort!).

    In that (rambling) line of thought… I find myself drawn to things that have a small but vibrant community feel and a genuine, personal touch. (Check out the community of Beeminder and how much the founders interact.) I read the Moodnudges emails, but I think this might be the only first or second time I’ve been to the website. If there was something for me beyond the posts–even something to contribute to, I might come back more frequently. I observe now: I’m here commenting today because you asked for something–for opinions and insights. Asking can be really powerful! (This is an important lesson for those of us who have dealt with low moods or depression.)

  83. Hello
    I love moodnudges. I think what I like best is that they’re real. They don’t give false hope or provide unrealistic motivation. I would not change them. The only thought I had was maybe readers could send in their own moodnudges and every few emails you chose one of those to send out? Just to continue the sense of community.
    Thank you for moodnudges, I hope you know just how much they are appreciated 🙂

    Kathryn, 21
    United Kingdom

  84. Hi Jon
    Sorry this is somewhat late but I don’t always read your blogs on the day you send them as this proves, but I always read them. I quite like to read maybe 3 or 4 in one go when I feel either low or when I have more time.
    I too used to be a Moodscoper but I left shortly after you left as I didn’t like the long content and the blogs simply weren’t the same. Bit draining.
    I felt like you were a friend writing to me each day in the cafe. I’m not sure what is different now,maybe they are less personal and I miss that. I like to hear about things that have happened to you over your life time,you make somewhat trivial events really interesting and uplifting. Also it feels like a few minutes of calm and that’s got to be good in this hectic world we live in.
    I think 3 to 4 blogs a week would be great and as someone else suggested maybe vary the length ,also I like the idea of links to say amusing photos or great Quotes just to keep it all fresh and give you a rest!
    I for one would not like others to contribute as they do on Moodscope. I only want to read your nudges Jon,I feel I’ve invested time in getting to know how you write and I enjoy your style so please keep up the good work and don’t change.
    Best wishes

  85. Jon, what are worrying about? People seem to love what you do, look at all your responses!!! They are just about all very positive and supportive and so is mine.

    You do seem to have a great way of expressing yourself and also making us think about even the smallest of things.
    I love your emails and the way you write makes me feel like I know you. Your like a friend in California, that I didn’t know I had.
    Please don’t change a thing, everything is wonderful as far as I am concerned.
    I have been reading your comments for over a year now and I really enjoy them and look forward to everyone.
    If you would like a comment about what you are doing, I would just say……Keep up the great work!
    As someone mentioned earlier you are helping a regular amount of people who must really appreciate what you are saying so please be heartened by the fact.
    You are a good man Jon!
    From a friend in New Zealand.

  86. I’m just recovered from a bout of nasty clinical depression. I found mood nudges at a very low time and would like to give you credit in the huge amount you’ve helped my recovery, thank you! Mood nudges were like a warm virtual cuddle from someone who understands and isn’t patronising, the balance was perfect and thats not easy to achieve I think. When I was down, I waited for an email to land in my inbox. Now I feel much better, I don’t always read the email but I know its there. I don’t think you should be concerned about people who un-subscribe, I think they’re better and are off on their journey back to the world. Thank you, Heidi xx

  87. Hi Jon,
    Never doubt the impact that your ‘Moodnudges’ messages have. Although subscriptions may not be at the level you were targetting, what you cannot see, is the ‘Butterfly effect’ that they have. I for one use them as inspiration to maintain a positive outlook each day and in turn pass that on in my daily dealings, conversations and social media posts.

    Maybe one consideration could be to make most of the posting quite ‘punchy’ [50-150 words] with a longer post, once a week.

  88. Hi Jon
    Just adding to the statistics really – I too joined moodscope after hearing about it on Midweek on Radio 4. I joined it for the scoring thing, the emails were a nice extra, but I haven’t done the scoring for at least two years now (I’m much better now and don’t feel the need to obsessively “check” my mood). So now the emails are the main point of my being signed up. I followed you to nudges and still get scope emails. There is only one writer on scope that I like, many of the others are depressing or unrealistic. Your emails, however, are gentle and wise, and just instantly readable. Your writing style is a real gift, please don’t stop doing it. I too like the emails with personal anecdotes. If you are tempted to make them shorter, please don’t go for the trite one-liners that so many people put on their websites these days.
    With heartfelt appreciation.

  89. Thanks for all the work you put into Mood Nudges, it’s a real treat reading your messages. If I’m really busy or sometimes just in a good space, I’ll save them in a folder & review them when I need a pick me up or on my commute in & out of London. So the time in the morning that you send them works well for me and can capture my attention when I may need a boost.
    I’m a relatively recent addition to your readers and I’ve completed one survey, but until today I hadn’t spotted your FB page or the archives on your website. I guess once I’ve read what you’ve written I get to the standard bit at the bottom about reflections and tend to switch off. Perhaps you could vary your sign off & style of asking for people’s reactions?
    I do often forward your emails onto particular friends that I think will appreciate what you’ve written about, particularly where you’ve shared an experience or your point is pertinent. Visiting your site & texting a link or sharing a FB post makes passing your words on even easier. Is there anything else you could do prompt readers to share what you’ve written? Even by virtue of asking for feedback & making your readers aware that you’re looking for more subscribers, within the existing community may well help. People like to feel part of something & share stuff / support those that have helped them…
    Frequence & length are fine by me. Thanks again – I really appreciate all that you do!

  90. Hello Jon,
    From a Founder Moodscope member’s point of view, the pros and cons of Moodscope (now) vs. Moodnudges are self-evident and I shall not precis pertinent comments many readers have already expressed. There is much to celebrate. For some of us diehard followers, your writing may appear to be a rehash of previous posts but it often has a new twist and is still pertinent and valuable. I wish you every success in reaching out to/helping a larger audience but would encourage you not to delegate the blog writing task to an open forum; it’s potency will be severely disipated. Thank you for your thoughtful insights and generosity of spirit.

  91. I’ve already mentioned how great your posts are and I wouldn’t change a thing. I didn’t like mood scope emails written by community members as they were often very depressing; without hope and immersed you too much in the depth of other clinical mental health problems , which if you are struggling with your own mood can be difficult. For this reason I would be concerned about opening this up to community members posting. It must be hard to keep writing but you manage to find new , interesting things to say all the time! Your current posting rate is fine if you feel you can keep doing it ..if not do less or take ‘holiday breaks’.

  92. I am relatively new to Moodnudges. I think the content is great and look forward to the emails. I’d be happy with 2 or 3 emails a week as I find when something resonates we me I read it a few times over the week. The style of writing is lovely, always gentle and calming. I feel lucky to have them pop in my in box.

  93. I enjoyed your posts at Moodscopes and I enjoy your posts over here for Mood Nudges. What I have always liked is when you describe your challenges with depression and the little things you’ve done to get through your day. I have been busier lately so I tend to skim the messages but every now and again, on a bad day for myself, one of your messages will resonate and will make my day a bit better.

  94. I’ve just read the post several weeks late (I haven’t read other people’s comments), and I sometimes get a backlog like now, but the rate of posts is good for me, every day was too much. I don’t want to miss out on reading them, and think the content is excellent and really useful to me. I occasionally forward them on to friends but don’t want to push my own ideas on them so don’t do it often. Please don’t stop writing them!

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